Europe
North America
Asia
Bahrain
Hong Kong
India
Kuwait
Lebanon
Malaysia
Qatar
Saudi Arabia
Taiwan
Thailand
Turkey
United Arab Emirates
Uzbekistan
Vietnam
Africa
Egypt
South Africa
Australia
Australia
New Zealand
South America
Central America
Europe
North America
Asia
Bahrain
Hong Kong
India
Kuwait
Lebanon
Malaysia
Qatar
Saudi Arabia
Taiwan
Thailand
Turkey
United Arab Emirates
Uzbekistan
Vietnam
Africa
Egypt
South Africa
Australia
Australia
New Zealand
South America
Central America

MEDIA INFORMATION

Dear media representative,

You have opened the Vauth-Sagel press kit for interzum 2021 and will find all the information you need for your reporting.
In detail, this includes media information and photos on the following topics:
 

  • Vauth-Sagel trade fair overview interzum 2021
  • Vauth-Sagel product overview/Innovations
  • VS TOP® Down
  • VS Design Collection ESSENTIO
  • VS SUB® Larder
  • VS ADD® Flex
  • VS Wash
  • Anti-micro bacterial plastic surfaces
  • VS SUB® Comfort
  • VS ADD® Board
  • VA ADD® Box
  • VS ADD® Separator
  • VS ADD® Door
  • Vauth-Sagel digital presence at interzum 2021
  • Sustainability campaign - Plant 1000 billion trees by Felix Finkbeiner
  • Digitalisation by Vauth-Sagel
  • Overview of speakers at the Vauth-Sagel trade fair platform VS Live!


Do you have any questions? Do you need more information or do you need the photos shown in a higher resolution – please contact the

VAUTH-SAGEL MEDIA DEPARTMENT
Angelika Weidling
Mail: media@vauth-sagel.de

We look forward to getting in touch with you and wish you success in your trade fair coverage.

Your Vauth-Sagel Team

 

Experience the interzum trade fair in a whole new dimension

Level UP: Vauth-Sagel takes it to the next level

 

Erkeln, 29/04/2021 – “Level UP” is the progressive trade fair slogan with which Vauth-Sagel will be presenting itself at the interzum 2021 trade fair. Those looking to be at the forefront have to understand how the lifestyles, needs and general conditions of their users are changing, and they have to consistently keep up with these changes. In the new digital world, this is referred to as “Level UP”. And at Vauth-Sagel, this translates into a real and innovative product upgrade: greater modularity in the transitions between living, enhanced convenience in the accessibility of inaccessible space, more design for a consistent look, improved service for the best possible digital connection and performance of all partners throughout the value chain. The highlight of this year’s trade fair concept is that everything is digital and interactive via the virtual stage. Visitors slip into the role of an avatar and thus experience product innovation by means of gamification. This means: “playfully” climbing to the next level with Vauth-Sagel and thus being right at the forefront.

“In the run-up to the fair, we gave a lot of thought to the question of what is the right way to be able to present our own brand DNA and special innovative capacity in the digital sphere” says Managing Director Claus Sagel.

Digital, interactive, innovative!
The result is the gamification module “Level UP” on the digital platform VS Live! It runs on the X5 Framework developed by SUPER CROWD, which had already been awarded the German Computer Game Prize in the category “Best Innovation and Technology” in the run-up to the fair. For the entire Vauth-Sagel family of industry partners, specialist merchants, craftsmen, planners and designers, the procedure at this year’s interzum is the same as always – only virtual. Registering, checking in, making appointments for direct contact, individual product demonstrations – everything is possible in person, as usual.

“This will be an exciting trade fair experience for all of us, and we have learned that the digital world can also harbour real advantages. We want to communicate these to our visitors” Claus Sagel continues.

Innovations – next level!
At the heart of the fair are product innovations that span all living spaces. Day in, day out, the Vauth-Sagel designers and product developers are faced with a recurring task: to find intelligent solutions that do not yet exist for life’s everyday challenges. The conceptual strategy is always from the inside out. This new design combination is what makes the innovations from Vauth-Sagel so special.

The company will be wowing visitors to the trade fair with no less than 10 genuine innovations. For example, the VS TOP® Down – a unique drop-down fitting that sets standards for ergonomic storage space optimisation in the wall unit of a piece of furniture. The contents of this wall unit are thus rendered tangible in the truest sense of the word and close the gap to the user.

The multiple award-winning VS SUB® Comfort also offers a glimpse of convenience systems at lower storage levels in the living room and bathroom.

And the VS ADD® Board product series, in combination with VS ADD® Box, ensures plenty of order in individual living spaces.

In summary, all Vauth-Sagel innovations unite the clearly defined claim of modularisation and consistent collection development for all living areas, they include an upgrade of established products for industry and trade, they offer systematic storage for all living areas, enhanced storage organisation and storage aids, and open up new spaces with award-winning systems and innovations.

“In 2019, we opened up to new areas of living under the motto ‘Open Up’”. Now, we are taking it one step further to the next level. And, with that, on all levels. We are “levelling up” and delivering more convenience, more design, more service” says Claus Sagel.

Digitalisation with a CAPITAL D!
The Vauth-Sagel website is given a whole new look. The relaunch was also driven by the demand for greater service, quality and user-friendliness. In addition to the new look, the developers have integrated a special service area for merchants, which makes communication much easier and more professional. In addition, Vauth-Sagel is taking a clear step forward in the realm of product presentation: by providing a digital showroom that is accessible 24/7 in the wake of interzum 24/7, where customers, merchants and sales staff can experience and access all the information and background information they need at any time.

Top speakers are also good for the climate!
At interzum 2021, Vauth-Sagel will be focusing on innovations and a choice selection of speakers. On the VS Live! platform, Felix Finkbeiner will be presenting his “Plant-for-the-Planet” campaign. It fits perfectly with an important cornerstone of the Vauth-Sagel corporate philosophy. Since the company was founded in 1962, sustainability has not only been an important claim to abide by, but a matter of course. It increasingly influences day-to-day decisions. Given that, together with target-oriented product development and the company’s forward-looking approach to policy, the conscious treatment of people and the environment is one of the Vauth-Sagel pillars of success. “Made in Germany” is not only a promise of quality at product level, it also means reliability, the continuous optimisation of all processes and an incentive to achieve something of ecological and sustainable value. The “Plant-for-the-Planet” initiative by the young pioneer Felix Finkbeiner aligns perfectly with this set of company values. This is because the climate crisis is the greatest crisis of mankind and it is time to act now! Trees are the cheapest and most effective way to store CO2. Even though the proclaimed goal of planting 1,000 billion new trees by 2030 is an enormous target, Vauth-Sagel is happy to be involved as a supporter. Every (inter)active visitor to the interzum trade fair platform collects points. If all levels are reached, the company will donate one tree respectively. The declared goal is at least 100,000 trees from Vauth-Sagel. And it goes even further: after the trade fair, the company plans to support additional reforestation projects in the core markets of North America, Australia, Europe, China and Russia.

Furthermore, the communication scientist and co-founder of the German Centre for New Work – Leonie Müller – can be seen on the VS Live! platform with her lecture “Transformation of communication and work culture in change management”. Professor of Design, Fritz Frenkler, will speak on “New Functional Design” and Professor Kilian Stauss will shed light on new condensed living, calling it the “change of scene between kitchen and living room”. With this selection, Vauth-Sagel will generate a host of ground-breaking impulses for a new understanding of living space, thereby demonstrating yet again that the company is a proven expert in this discipline.

 

Digital interzum trade fair presence with top-class product highlights

Vauth-Sagel: Next Level Innovations!

 

Erkeln, 29/04/2021 – „He who follows in the footsteps of others leaves no traces of his own.“ This wisdom from Wilhelm Busch fits Vauth-Sagel‘s philosophy down to the finest detail. Because the makers of the family-owned company prove time and again that they have a real flair for the new with their product innovations! At interzum 2021, this will also be underpinned by the trade fair motto „Level UP“. The quality of the innovations reaches a new level and shows that Vauth-Sagel always goes a bit further than was thought possible.

The core of Vauth-Sagel‘s product innovations is always the drive to make life in the various living spaces more comfortable and easier. This is proven, for example, by the VS TOP® Down:

The drop-down fitting in combination with the elegant sheet steel shelf is a real innovation and sets a new standard in the ergonomically difficult-to-access wall unit area. Without having to get up on your toes, the content is reached effortlessly thanks to this world’s first. Especially practical: the space below the shelf can still be used.

The VS WASH is the feel-good system for laundry!
The new laundry bins are the clean solution for dirty laundry. Because with this system, it can be neatly sorted, stored and transported - completely invisibly. The boxes are provided with openings for optimal air circulation. The perforations are also rounded on the inside of the containers - this makes a unique contribution to protecting the laundry. Thanks to the carrying handle, getting to the washing machine is also easier than ever – even with both laundry containers at once.

Tidying up is no longer necessary when you have the VS ADD® Separator!
The smart dividers make it child‘s play to divide the Vauth-Sagel design shelves individually. Thanks to the infinite adjustability, there are limitless possibilities for all living spaces. Two integrated magnets ensure a secure grip and the rubber coating on the inside dampens noise and prevents scratching the surface. In combination with the VS ADD® Board and VS ADD® Box organisational elements, the VS ADD® Separator brings smart orderliness and easy accessibility to all living spaces.

VS ADD® Flex: With this construction kit you‘ll be amazed!
With the flexible modular solution VS ADD® Flex, Vauth-Sagel brings orderliness to interior spaces. The individual inserts can be combined to form individually-themed sets as required, turning the new VS SUB® Larder base unit pull-out or its big brother for the tall unit, the VS TAL® Larder, into a storage solution perfectly adapted to its surroundings - in other words, a real upgrade for both cabinet systems. With this, Vauth-Sagel once again shows that the company‘s product developers always go one step further.

ESSENTIO: „Pure steel, pure styles“.
With ESSENTIO, Vauth-Sagel offers an innovative and contemporary metal shelf variant in a purist, timeless design. In terms of design, the high-quality surfaces are now „all one piece“, so to speak - there is no longer any difference between the floor and the surround. Another innovation is in the metal shelves, because here ESSENTIO offers a magnetic locking system. The concept is systematically compatible for all storage areas with ADD® Box, ADD® Separator , ADD® Board and ADD® Door up to the interior organisation in the same surface and materiality.

VS ADD Board - No more shelf boards!
The VS ADD® Board is the universal design shelf for all living spaces that brings orderliness to all areas of everyday life. Here you’ll find room for everything you would like to display. The shelf element itself is also well worth seeing - and Vauth-Sagel goes one step further: the VS ADD® Box and the VS ADD® Separator, in perfectly coordinated design, ensure orderliness on this practical shelf. The powder-coated sheet steel and the reduced design language make the three organisational elements a real dream combination.

„Living in a Box“ ...!
The design of the VS ADD® Box is of such high quality, both visually and in terms of materials, that for the first time, such a system can now be used not only inside the cabinet but also outside of it. This applies to all rooms of the home without exception - whether in the kitchen, bathroom, living room or bedroom - VS ADD® Box always fits. The new organisational element creates orderliness for even the smallest things. In this way, Vauth-Sagel demonstrates a philosophy of orderliness that is completely new for the industry: what works for inside also works for the outside!

VS ADD® Door is the „space creator“!
The clever add-on shelf makes use of existing, but thus-far mostly unused space on the inside of cupboard doors or on the inside of cupboard walls; but it can also be mounted anywhere else on the wall. VS ADD® Door brings orderliness to all living spaces and can be individually adapted and extended in seconds.

VS SUB® Comfort „Comfort in the living room and bathroom“
With the VS SUB® Comfort, everything is within reach. The innovative system fitting will impress with its purist frame made of filigree steel and is used for convenient access to the lower storage space of hinged-door wardrobes.

Two shelf pull-outs are automatically extended when the door is opened. The upper shelf can then be pushed in intuitively without any additional catches. This results in optimal access to the lowest level as well. When the doors are closed, the unit is automatically retracted again. After winning the Iconic Award in the Universal Design Competition, the Vauth-Sagel product also won the Universal Design Expert Award and the Universal Design Consumer Award.

VS SUB® Larder „rounds off the modular system“
As the little brother of the VS TAL® Larder, the VS SUB® Larder is compatible with up to three storage elements of all Vauth-Sagel design variants from the proven VS TAL® portfolio. The lowest level always forms a storage element; from the 2nd level onwards, it can be equipped with modules from the VS ADD® Flex modular system, can be used from both sides and thus fulfils different functions.

Another detail relates to the inserts - they can be inserted at different heights within the existing hole pattern. The preferred areas of use are the kitchen and utility room.

For each of these product innovations that Vauth-Sagel will be presenting at interzum 2021, you will receive more in-depth information in individual media information. If you need more or have any questions about the new products, please contact us directly.

 

Unrivalled becomes easy and unique

Never before has there been such a concession!
 

Erkeln, 29/04/2021 – Objects in a wall cupboard can be a challenge, depending on your height. Especially if items are placed in the back. With the innovation VS TOP® Down, this has now come to an end. The system sets a new standard in the ergonomically difficult-to-access wall cupboard area! A minimal pull on the handle element, which is invisible from the outside, is all it takes for the elegant sheet steel shelf to gently emerge from the wall cupboard and make its contents conveniently accessible - all in keeping with the Universal Design.

The VS TOP® Down is the right choice for all those who want to reach high without having to outgrow themselves. Because that‘s what the VS TOP® Down does. Without having to get up on your toes, the contents of a wall cupboard are reached effortlessly. The unique drop-down fitting makes it possible and sets standards for ergonomic storage space optimisation in the wall cupboard. Especially practical: the space below the shelf can still be used.

The VS TOP® Down is easy to retrofit and is suitable for wall cupboards with hinged doors as well as with fold-in fittings. In daily use, the shelf can be optimised at any time: The manual spring force adjustment ensures a consistently damped lowering movement. VS TOP® Down thus enriches functionality in the kitchen and contributes to optimising the urban living space.

 

Pure steel - pure style

COOL: the ESSENTIO Design Collection
 

Erkeln, 29/04/2021 – With the purist ESSENTIO design line, Vauth-Sagel is setting a new trend for the interior of kitchen cabinets. After all, the kitchen has become a central space in an urban, multiple lifestyle and living culture. With its clear, flat design language made of monochrome matte powder-coated sheet steel, ESSENTIO ensures a cool look and high functionality.

The basic idea behind ESSENTIO‘s design aspiration is clear: less is more! The aim of the Vauth-Sagel product developers is to achieve a consistent look for cabinet interiors. The drawers are front line here in terms of shape and colour. The thin wall improves the use of space inside in contrast to the otherwise proportionally thicker drawer frames. In terms of design, the high-quality surfaces are now „all one piece“, so to speak - there is no longer any difference between the floor and the surround.

Another innovation is in the metal shelves, because here ESSENTIO offers a magnetic locking system.

The concept is systematically compatible for all storage areas with ADD® Box, ADD® Separator , Add Board and ADD® Door up to the interior organisation in the same surface and materials. With ESSENTIO, Vauth-Sagel offers an innovative and contemporary metal shelf variant in a purist, timeless design.

The base unit pull-out reaches a new level

With VS SUB® Larder you have flow!
 

Erkeln, 29/04/2021 – When do high-quality kitchens stand out? When design and function can be experienced throughout - right down to the inner core. And that is exactly where the Vauth-Sagel innovation VS SUB® Larder is located. The pull-out system for kitchen base units can confidently be called the „little brother“ of the already established and successful VS TAL Larder® tall cabinet pull-out. Because the impressive features are on the same quality level: synchronised pull-out movement, hydro-damping system and a pioneering pull-out damping system.

„We have moved functionally to the global forefront with our leading systems. We also prove this claim with the VS SUB® Larder and have not forgotten that it is not just the function that customers appreciate, but a complete user experience,” explains Vauth-Sagel Managing Director Claus Sagel, on the claim for the new pull-out system.

The VS SUB® Larder is available in the standard version with two or three storage elements in the Vauth-Sagel design variants Planero, Classic, Saphir and Premea. The lowest level always forms a storage element, the 2nd level can be equipped with modules of the VS ADD® Flex modular system, can be used from both sides and thus fulfils different functions.

Another detail relates to the inserts - they can be inserted at different heights within the existing hole pattern. The preferred areas of use are the kitchen and utility room. In combination with the flexible VS ADD® Flex modular solution, Vauth Sagel not only brings orderliness to interior spaces, but also ensures high and silent functionality. The individual inserts can be combined to create individually-themed sets and turns the new VS SUB® Larder base unit pull-out into a storage solution perfectly adapted to its surroundings.

 

Space for everything. Room for more.

Organisation for base and tall units: up to the higher level
 

Erkeln, 29/04/2021 – Behind many a cupboard door hides hopeless chaos. The saying: „Anyone who keeps things tidy is just too lazy to search“ falls on deaf ears with the space experts at Vauth-Sagel. Because they know that budget is first and foremost in the question of organisation. Both in the kitchen and in the utility room, VS ADD® Flex enables customised solutions for typical storage space needs around the stove, oven, sink or washing machine. Regardless of the purpose, the entire contents of the cupboard are clearly organised and can be reached with only a single hand movement.

The sense of orderliness is an integral part of the Vauth-Sagel design DNA. And time and again, the system experts manage to redefine this claim. “In our developments, we are increasingly focusing on functional solutions and multifunctional modular systems that can be individually adapted to the respective work processes. VS ADD® Flex is a prime example of this,“

says Vauth-Sagel Managing Director Claus Sagel.

With the flexible modular solution VS ADD® Flex, Vauth-Sagel brings orderliness to interior spaces. The individual inserts can be combined to form individually-themed sets as required, turning the new VS SUB® Larder base unit pull-out or its big brother for the tall unit, the VS TAL® Larder, into a storage solution perfectly adapted to its surroundings. With this, Vauth-Sagel once again shows that the company‘s product developers always go one step further. The direction is clear: Level up!

 

Well-being system for the laundry

VS WASH: sort, stow, transport
 

Erkeln, 29/04/2021 – Regardless of whether the washing machine is in the cellar, the utility room, the kitchen or the bathroom - collecting and transporting dirty laundry is a special challenge in every household. Finding sufficient and suitable space for this is an important part of comfortable living space design in everyday life. The VS WASH is the clean solution for dirty laundry. Because with this laundry system, it can be neatly sorted, stored and transported - completely invisibly.

Making optimum use of existing space, facilitating workflows in the kitchen and utility room, continuing the high design standards inside the furniture - these are the foundations of Vauth-Sagel‘s success. Every product developed by the family business must be measured against these requirements. The well thought-out VS WASH system takes these everyday necessities into account. The new laundry bins - in a unique variety of types - are provided with openings to ensure optimum air circulation. The perforations are also rounded on the inside of the containers - this makes a unique contribution to protecting the laundry. Thanks to the carrying handle, getting to the washing machine is also easier than ever – even with both laundry containers at once.

The hidden drop integrates perfectly into any living space. Technically and visually, the VS WASH is based on the proven waste separation systems of the VS ENVI category.

 

99.9 % Antimicrobial Protection with Silver Ions

Next Level Product Hygiene!
 

Erkeln, 29/04/2021 – As the first manufacturer to convert all its waste container handles in both the VS® ENVI category and the trade fair novelty, VS WASH, Vauth-Sagel will present a consistent technology transfer at interzum 2021 that provides 99.99 per cent antimicrobial protection.

Yet there’s more: the presentation of the new interior organisation system, consisting of VS ADD® Box and storage aids, can now also be equipped with this technology. This material is highly effective and ensures the absence of both germs and viruses on the plastic surfaces of frequently-touched products. The principle: silver ions act on the bacteria’s cells, thereby preventing growth and reproduction.

“When I first heard about it, I immediately knew: we have to have this for our product lines,” managing director, Claus Sagel, said. “Hygiene is a key topic of our Vauth-Sagel Design DNA.”

Silver’s purifying effect has been known since 2,000 BC. The transfer to the first Vauth-Sagel product lines has now been completed, and they can be equipped with it. The application, based on Biomaster technology, has been used globally for more than ten years. 99.9 % of the antibacterial activity of inoculated bacterial cultures is certified in accordance with ISO 22196:2011, making it safe for use.

Bacteria settle on the surface. They cannot survive on the Biomaster surface. The ions’ high effectiveness is outstanding, with an extraordinary speed of action. It provides scientifically-proven, antibacterial product protection, even after 15 years. And that’s not all: the technology in the selected Vauth-Sagel products has been tested against more than 50 types of bacteria and proven in more than 2,000 applications. The effectiveness is specifically targeted at unicellular organisms – thus, it also targets the coronavirus.

 

More comfort now even in the living room and bathroom

Only one hand free? No problem with VS SUB® Comfort!
 

Erkeln, 29/04/2021 – The optimal use of space in cabinet systems of the different living areas is one of the core competencies of Vauth-Sagel. The multiple award-winning VS SUB® Comfort redefines this claim with an innovative detail: the unique system fitting allows the cabinet door to be opened and the shelves to be accessed directly at the same time with a single handle. Perfect, for example, for reaching utensils stored under cover even with a hair dryer in your hand. This provides more comfort in the bathroom - but this system is also a real everyday helper in all other areas of the home. The VS SUB® Comfort is well received by experts and consumers: After winning the Iconic Award in the Universal Design Competition, the Vauth-Sagel product has also won the Universal Design Expert Award and the Universal Design Consumer Award.

Kitchen and living are merging more and more. But while the design of the kitchen is becoming increasingly homely, it has so far hardly been possible to transfer know-how from the kitchen to the living room. Until now. Vauth-Sagel brings functionality and comfort from the kitchen into the living room. With the VS SUB® Comfort, everything is within reach. The innovative system fitting will impress with its purist frame made of filigree steel and is used for convenient access to the lower storage space of hinged-door wardrobes.

Two shelf pull-outs are automatically extended when the door is opened. The upper shelf can then be pushed in intuitively without any additional catches. This results in optimal access to the lowest level as well. When the doors are closed, the unit is automatically retracted again.

The shelves themselves are visually striking with their rounded sheet steel contour, which creates a soft impression and prevents collision with the front. The design perfectly complements the VS ADD® Box and VS ADD® Separator interior partitioning systems. For a personal touch, the floors can be individually fitted with the desired wood or décor. The raised rear wall of the shelves serves as anti-tipping and at the same time conceals an unwanted view into the guide systems. This means that VS SUB® Comfort is not only practical, but also meets the high Vauth-Sagel design standards.

 

Shelving was so yesterday - VS ADD Board is now

Finally space in every room!
 

Erkeln, 29/04/2021 – Optimum functionality has been the top priority at Vauth-Sagel since its foundation. The subject of design has been treated with the same demand for perfection for years. And when it comes to the topic of orderliness, the system manufacturer is always setting new standards again and again. With the VS ADD® Board, a storage system has been developed for the first time that brings orderliness to all areas of everyday life. Here you’ll find room for everything you would like to display. And the shelf element itself is a real eye-catcher, because it is attached to the wall invisibly.

The VS ADD® Board is the universal design shelf for all living areas. Whether it‘s a framed picture of the family, grandma‘s sugar bowl or a pepper mill - everything is displayed visibly and in an orderly fashion. „For us, the focus is on people and their preferences,“ is how Managing Director Claus Sagel sums up Vauth-Sagel‘s activities. „Our products combine functionality, design and comfort. The VS ADD® Board system directly represents these qualities.“ Additionally, there are the high design and quality requirements that the family business has for all its developments.

And it goes one step further: the VS ADD® Box and the VS ADD® Separator, in perfectly coordinated design, ensure orderliness in this practical tray. The powder-coated sheet steel and the reduced design language make the three organisational elements a real dream combination. Conclusion: Everything’s on Bo(a)rd. No matter where.

 

The most beautiful form of orderliness inside and out

VS ADD® Box: Vauth-Sagel is cleaning up!
 

Erkeln, 29/04/2021 – Quality, high-value and orderliness - these are the basic parameters that best describe the VS ADD® Box. Vauth-Sagel‘s philosophy, which has been thoroughly considered, results in products that make interior and exterior living environments into new experiences with elegant details and convenient functions. The VS ADD® Box is the right place for life‘s many little things – anywhere in the home.

“This approach is a completely new kind of thinking, because until now storage systems mostly remained behind closed doors. Orderliness is a big word, but it starts in small things,“ says Claus Sagel, Managing Director of Vauth-Sagel. The design of the VS ADD® Box is of such high quality, both visually and in terms of materials, that for the first time, such a system can now be used not only inside the cabinet but also outside of it. This applies to all rooms of the home without exception - whether in the kitchen, bathroom, living room or bedroom - VS ADD® Box always fits. Take the bathroom, for example: hardly any room has such limited storage space and at the same time so many small utensils that need to be stored sensibly and within easy reach. The new organisational element creates orderliness for cosmetics & more. Even the smallest things are optimally stored on open shelves.

In this way, Vauth-Sagel demonstrates a philosophy of orderliness that is completely new for the industry: what works for inside also works for the outside! The VS ADD® Box is available in four different sizes as a steel or plastic version for individual applications. The respective lids and storage inserts complete the collection. It cuts a particularly fine figure on the VS ADD® Board shelf and the Planero® and Essentio storage versions.

 

Magnetic, practical, good

Put an end to the junk drawer!
 

Erkeln, 29/04/2021 – Everyone knows them and most people have them too - the socalled “junk drawer”. It serves here as a synonym for the mess that any number of little things cause behind closed doors. If that’s the case, then there’s only one thing left to do: search! The VS ADD® Separator puts an end to this, because the smart dividers make it child’s play to divide the Vauth-Sagel design trays individually. Thanks to the infinite adjustability, there are limitless possibilities for all living spaces. Two integrated magnets ensure a secure grip and the rubber coating on the inside dampens noise and prevents scratching the surface.

“This innovation has emerged from our daily experience and the essential need for orderliness. Functional, practical and flexible to use - simply smart,” says Vauth-Sagel Managing Director Claus Sagel.

The VS ADD® Separator magnetically attracts orderliness. This means that all the desired items are well placed for more orderliness in the space - no matter where. The system can be mounted variably, adheres to all metallic surfaces and has the same thin walls and materials as the Planero® and Essentio storage variants. The VS ADD® Separator thus fits seamlessly into these design lines. Because the same materiality of powder-coated sheet steel and the optimally coordinated, reduced design make the interplay perfect. Even more icing on the cake: in combination with the VS ADD® Board and VS ADD® Box organisational elements, the VS ADD® Separator brings smart orderliness and easy accessibility to all living spaces.

 

Welcome - new storage space

VS ADD® Door „creates“ more space!
 

Erkeln, 29/04/2021 – How about turning the inside of a cupboard into extra storage space? Ingenious, isn‘t it? VS ADD® Door does exactly that. Especially for things that are used frequently and need to be stored conveniently within easy reach. The clever add-on shelf makes use of existing, but thus-far mostly unused space on the inside of cupboard doors, on the inside of cupboard walls; but it can also be mounted anywhere else on the wall. VS ADD® Door brings orderliness to all living spaces and can be individually adapted and extended in seconds.

Vauth-Sagel is always about the art of using space. The often poorly-used or unused spaces in a kitchen cupboard, for example, have taken the system experts‘ fancy. The result is VS ADD® Door, a smart solution that has never been seen before. And it is not only the functionality that sets standards, this innovation also meets the highest requirements in terms of design.

„We always look at design and functionality from the perspective of universal use. What is developed at Vauth-Sagel is designed to make people‘s lives easier and to meet the highest quality standards - and that applies worldwide,“ says Vauth-Sagel Managing Director Claus Sagel.

Whether on the inside of a door, on the inside wall of a cupboard or mounted on the wall: VS ADD® Door is fun right away because the system is so easy to assemble and the shelves are flexibly adjustable. The purist slotted shelf made of powder-coated steel conjures up additional, easily accessible storage space in kitchens, utility rooms, bathrooms and living areas. It is a space-saving way to conveniently store everyday items that need to be quickly at hand. No matter where VS ADD® Door is installed – as it is available in heights of 650, 1450 and 1900 mm, it can always find a perfect spot. Currently, it is available in white, elegant silver and modern lava grey. Always perfectly positioned at just the right height. No wonder storage space gurus love this convenient shelving solution!

 

Award-winning trade fair platform

“Level UP” and “VS Live!” set new standards!
 

Erkeln, 29/04/2021 – Vauth-Sagel is happy to step up to the challenge of staging a purely virtual trade fair. With strong partners and many of its own ideas, two modules have been created for interzum 2021 that have never been seen before: “Level UP” is the progressive trade fair slogan with which Vauth-Sagel is presenting itself at this trade fair. Simultaneously, this is the name of the gamification approach taken to playfully explore the trade fair stand. The whole thing has its place on the VS Live! Platform. It runs on the X5 Framework developed by SUPER CROWD, which had already been awarded the German Computer Game Prize in the category “Best Innovation and Technology” in the run-up to the fair.

Vauth-Sagel’s digital exhibition stand is more than cool. The experience is virtual and the new way of presenting product innovations offers many additional possibilities. The big keyword here is interaction, because Vauth-Sagel has always placed particular emphasis on this consideration.

“We want to and will enter into a dialogue with our trade fair visitors, just as our customers and partners are used to. Even if we are not sitting directly opposite one another, we remain close and will be sure to generate that all-familiar trade fair feeling” explains Managing Director Claus Sagel.

The goal is clearly defined: The next level of communication, product innovation and interaction is to be reached. In the digital world, this is referred to as “Level UP”. The highlight of this year’s Vauth-Sagel trade fair concept is that visitors slip into the role of an avatar and thus experience product innovation by means of gamification. This means: “playfully” climbing to the next level with Vauth-Sagel and, therefore, not missing anything that is relevant this year.

Of course, visitors to the fair will receive the service they have been accustomed to up to now. If they wish, a sales representative will walk with them around the virtual stand, all questions will be answered directly or in chat rooms, and there will also be the opportunity to interact during the live lectures. During an attendee’s independent visit to the trade fair platform, participants are guided intuitively. The virtual space is divided into 4 areas and begins on level 0 with the reception area. Level 1 continues with an apartment scenario where product innovations are presented. Level 2 is home to the existing portfolio and provides an insight into the areas of Digital and Services. At the very top is the roof terrace and here it’s all about one-on-one meetings, group sessions and selected events.

The award-winning digital platform X5 is the basis for VS Live! and the first event framework with a “real” trade fair feeling.

 

Vauth-Sagel supports “Plant-for-the-Planet”

Planting 100,000 trees – now that’s an announcement!
 

Erkeln, 29/04/2021 – Vauth-Sagel is heavily involved in a globally unique initiative: “Plant-for-the-Planet” has the goal of planting 1,000 billion new trees around the world by 2030. Felix Finkbeiner is the brain behind this idea and will be presenting Vauth-Sagel’s commitment in a keynote speech. Within the framework of the digital and interactive “interzum” trade fair programme, which this family-owned company will be participating in, all visitors can help in achieving this ambitious goal. For every person who clicks through all levels of the virtual trade fair stand, Vauth-Sagel will plant a tree and thus help to counteract the climate crisis.

The “Plant-for-the-Planet” campaign will be presented by 23-year-old Felix Finkbeiner on the digital trade fair platform VS Live! The idea fits perfectly with an important cornerstone of the corporate philosophy embraced by Vauth-Sagel. Since the company was founded in 1962, sustainability has not only been an important claim to abide by, but a matter of course. “It increasingly influences day-to-day decisions. Given that, together with target-oriented product development and the company’s forward-looking approach to policy, the conscious treatment of people and the environment is one of the Vauth-Sagel pillars of success”, says Managing Director Claus Sagel.

“Made in Germany” is more than merely a promise of quality, it also means reliability, the continuous optimisation of all processes and an incentive to achieve something of ecological and sustainable value. The “Plant-for-the-Planet” initiative by the young pioneer Felix Finkbeiner aligns perfectly with this set of company values. This is because the climate crisis is the greatest crisis of mankind, thus/therefore the time to act is now! Trees are the cheapest and most effective way to store CO2. Even though the proclaimed goal of planting 1,000 billion new trees by 2030 is an enormous target, Vauth-Sagel is happy to be involved as a supporter. Every (inter)active visitor to the interzum trade fair platform of Vauth-Sagel collects points. If all levels are reached, the company will donate one tree respectively. The declared goal is at least 100,000 trees from Vauth-Sagel. And it goes even further: after the trade fair, the company plans to support additional reforestation projects in the core markets of North America, Australia, Europe, China and Russia.
 

Background:
Felix Finkbeiner (23) drew up his vision as a 9-year-old during a school presentation: let’s plant a million trees in every country on earth. This gave birth to the Trillion Tree Campaign. To date, over 91,000 children from 75 countries have joined Felix’s idea and are involved as ambassadors for climate justice with Plant-for-the-Planet. A specially developed app helps them to finance trees through donations. Felix received the Federal Cross of Merit in 2018 for his commitment. He is currently pursuing his doctorate at ETH Zurich and is investigating the potential of global reforestation.

 

From a simple web presence to a business model

Vauth-Sagel: Digitally even stronger!
 

Erkeln, 29/04/2021 – Starting now, Vauth-Sagel is using a modern form of sales communication. The digital renewal set includes a redesign of the corporate website with a new B to B platform, a stronger focus on the products, new service tools for better interaction and information density for the respective target groups and, of course, a fresher Look & Feel. The goal of Vauth-Sagel’s digital department is to discuss with clients and trade partners at interzum 2021 about what they want and need. In this way, the company is once again underlining how important digitalisation and service are to it.

The fundamental concept is based on Vauth-Sagel’s digital vision. The guiding principle: “We live for the future-oriented networking of people, processes and technologies” aptly describes what is on the agenda for the next 24 months. In the short term, the target group-oriented provision of information is to be improved, the products come more to the foreground and more emphasis is placed on search engine optimisation. An optical design adapted to today’s age with a focus on what is necessary is also part of this. Based on the information gathered from discussions with clients, suppliers, sales partners, and representatives from the trade at interzum 2021, further innovations with a focus on service will then be implemented in the next steps. This includes, among other things, setting up a new platform for clients’ processors, dealers, and industrial clients, a “trading platform” with e-learning, webinars and digital order processing, the expansion of services for processors and a user-friendly integration of the Vauth-Sagel Academy concept. For example, assembly instructions can be viewed or downloaded at any time via automated service tools, and high-resolution image files for media or product catalogues from clients are available around the clock. There will be a 24/7-accessible web shop where registered users can order spare parts and advertising material, for example.

 

Top Speaker – Top Level

Vauth-Sagel provides plenty to talk about
 

Erkeln, 29/04/2021 – At interzum 2021, Vauth-Sagel will be focusing on innovations and a choice selection of speakers. “Level UP” is the ground-breaking trade fair slogan with which Vauth-Sagel will be presenting itself at this year’s leading world trade fair. On the VS Live! platform, trade fair visitors can experience everything that this internationally established family business has to offer – in digital format. In doing so, Vauth-Sagel has always looked to the future and approached challenges from different perspectives. This also includes being inspired by experts from a wide range of disciplines. At interzum 2021, a range of exciting speakers will, therefore, speak on challenging topics.

Sustainability, communication and work culture, as well as design and living trends. These are the core topics on which the top speakers selected by Vauth-Sagel will speak. In this way, the company aims to generate a series of impulses and invite trade fair visitors to join in the discussion.

“We are always looking to deliver a surprise or two, and have come up with quite a few this year” says Vauth-Sagel Managing Director Claus Sagel. “I myself am very excited by the prospect of receiving input from our speakers, because we can only reach the next level if we open up.”

The digital trade fair platform VS Live! set up especially for interzum is, so to speak, the stage for a speaker whom Vauth-Sagel will also be supporting: Felix Finkbeiner will be presenting his “Plant-for-the-Planet” campaign. It fits perfectly with an important cornerstone of the Vauth-Sagel corporate philosophy – sustainability. The “Plant-for-the-Planet” initiative by the young pioneer Felix Finkbeiner fits perfectly with our approach.

The climate crisis is the greatest crisis of mankind and it is time to act now! Trees are the cheapest and most effective way to store CO2. The goal proclaimed by Felix Finkbeiner of planting 1,000 billion new trees worldwide by 2030 is ambitious and Vauth-Sagel is lending a hand: Every (inter)active visitor to the interzum trade fair platform VS Live! automatically collects points. If all levels are reached, the company will donate one tree respectively. The declared goal is at least 100,000 trees from Vauth-Sagel.

Furthermore, the communication scientist and co-founder of the German Centre for New Work – Leonie Müller – can be seen on the VS Live! platform with her lecture “Transformation of communication and work culture in change management”. Professor of Design, Fritz Frenkler, will speak on “New Functional Design” and Professor Kilian Stauss will shed light on new condensed living, calling it the “change of scene between kitchen and living room”. With this selection, Vauth-Sagel will generate a host of ground-breaking impulses for a new understanding of living space, thereby demonstrating yet again that the company is a proven expert in this discipline.

 

 

VAUTH-SAGEL:

Contemporary and innovative storage solutions. This is the essence of what Vauth-Sagel has stood for for more than 55 years. The owner-managed family company focuses on people‘s desire for the highest-possible level of comfort in all of its system components. The competence areas of development, production and sales are geared towards this - day after day. The core competencies in the kitchen and furniture industry have long since been transferred to modern living components. And that motivates the more than 1,000 employees to produce more than 85 million products with the quality mark „Made in Germany“ every year. In addition to many years of cross-material expertise, there are other features that ensure that Vauth-Sagel‘s global customers are that decisive step ahead: „Creating high-quality system solutions for living spaces. And doing that for everyone“ - this promise is based on forward-looking impulses in product design and equipment. That is all Vauth-Sagel!

Industry know-how
Price-performance ratio
Approachable and personal